Is Google Ads Worth It?

Absolutely. Though, the answer depends on how quickly you want to start driving traffic to your website. One of the reasons why Google Ads are worth it is because they provide companies of all sizes with a cost-effective way to reach a virtually limitless, targeted audience. Google Ads are highly flexible, and you can even adjust your bids or start, stop, or pause at any time.  

If you’re just starting out on setting up a website for your business, you’re likely to spend more money, time, and other resources. Not to mention that you still need to get people to start visiting it before you potentially drive traffic to your site. It takes a lot when you’re just at the tip of the iceberg.

So, What Are Google Ads?

Most commonly known as Google Ads, Google Adwords is Google’s PPC platform that lets you shop ads for your website on a SERP (https://backlinko.com/hub/seo/serps) or search engine results page or place text ads for a specified keyword by paying for them. PPC or Pay-per-click means that you pay if and only if people click on your ads. These PPC ads can effectively generate traffic when you want a little boost or when you’re just starting out. It also helps businesses show up right at the top of any Google search result.

Now, let’s dig a little deeper into How to get a good ROI or Return On Investment From PPC Marketing?

1. The “After-Click” User Experience

Let’s suppose that you watch as the clicks roll in at an economical rate, and you’re happy with it along with your keyword targeting, your chosen strategy, and ad copy. 

There’s just one issue: you’re not driving any sales.

The main issue isn’t with your PPC campaign. It’s with what goes next after that campaign: where all the traffic leads.

The landing page makes the main case, and the ad lures in the potential customer. If your landing pages aren’t even achieving message matches, they won’t get results (if an ad mentions “90’s hat” but on the landing page, there’s nothing about the hat, it’ll confuse the visitor) or aren’t high-quality, then there’s a low chance that you can benefit from these ads. So one of the vital things you need to do is Polish the “After-Click” User Experience for you to really get a good ROI.

2. Track the stats on your ads and adapt

Google AdWords is eminent for tracking data that can help you make knowledgeable advertisement decisions. You have a lot of different metrics to aid you in modifying your PPC campaigns, all of this right at your fingertips.

Some of the most influential PPC metrics revolve around improving your quality score, which can help you save money.

  • Cost per conversion (CPC): CPC helps you get a conversion on the average amount of money you spend on ads.
  • Conversion rate: Th percentage of people who click your ads and convert into clients.
  • Click-through rate (CTR): The percentage of people who see your advertisement and click on it.

All of these metrics indicate how well your PPC campaigns are functioning. If your conversion rates or click-through are below average, you need to change something. Similarly, if your CPC is high, you need to change something.

3. Make your ads time-sensitive

Working with Google Ads to target them as precisely as possible, you can change basically any factor of your ads. This includes one crucial factor: Time.

You can see more positive results when you adjust your ads to only show up during those hours. We all know that Almost every industry has peak hours during the day, and it would be a great move to adjust the time of your ads. It doesn’t do any good to run your Pay-per-click campaign when your customers are offline. So, the idea is to make your ads time-sensitive so that when the customers are online, they can see your advertisement, they might click on it and potentially becomes your clients. 

If you want your PPC campaigns to perform consistently, you can never stop tweaking them. Products go in and out of fashion; times change, and interests shift. Only by working on your websites and campaigns can you keep up.