Denver Construction Contractors

Denver Construction Contractors

 Is Google Ads Worth It? How to get good Return On Investment From PPC Marketing

Is Google Ads Worth It?

Absolutely. Though, the answer depends on how quickly you want to start driving traffic to your website. One of the reasons why Google Ads are worth it is because they provide companies ( all sizes with a cost-effective way to reach a virtually limitless, targeted audience. Google Ads are highly flexible, and you can even adjust your bids or start, stop, or pause at any time.  

If you’re just starting out on setting up a website for your business, you’re likely to spend more money, time, and other resources. Not to mention that you still need to get people to start visiting it before you potentially drive traffic to your site. It takes a lot when you’re just at the tip of the iceberg.

So, What Are Google Ads?

Most commonly known as Google Ads, Google Adwords is Google’s PPC platform that lets you shop ads for your website on a SERP ( or search engine results page or place text ads for a specified keyword by paying for them. PPC or Pay-per-click means that you pay if and only if people click on your ads. These PPC ads can effectively generate traffic when you want a little boost or when you’re just starting out. It also helps businesses show up right at the top of any Google search result.

Now, let’s dig a little deeper into How to get a good ROI or Return On Investment From PPC Marketing?

1. The “After-Click” User Experience

Let’s suppose that you watch as the clicks roll in at an economical rate, and you’re happy with it along with your keyword targeting, your chosen strategy, and ad copy. 

There’s just one issue: you’re not driving any sales.

The main issue isn’t with your PPC campaign. It’s with what goes next after that campaign: where all the traffic leads.

The landing page makes the main case, and the ad lures in the potential customer. If your landing pages aren’t even achieving message matches, they won’t get results (if an ad mentions “90’s hat” but on the landing page, there’s nothing about the hat, it’ll confuse the visitor) or aren’t high-quality, then there’s a low chance that you can benefit from these ads. So one of the vital things you need to do is Polish the “After-Click” User Experience for you to really get a good ROI.

2. Track the stats on your ads and adapt

Google AdWords is eminent for tracking data that can help you make knowledgeable advertisement decisions. You have a lot of different metrics to aid you in modifying your PPC campaigns, all of this right at your fingertips.

Some of the most influential PPC metrics revolve around improving your quality score, which can help you save money.

  • Cost per conversion (CPC): CPC helps you get a conversion on the average amount of money you spend on ads.
  • Conversion rate: Th percentage of people who click your ads and convert into clients.
  • Click-through rate (CTR): The percentage of people who see your advertisement and click on it.

All of these metrics indicate how well your PPC campaigns are functioning. If your conversion rates or click-through are below average, you need to change something. Similarly, if your CPC is high, you need to change something.

3. Make your ads time-sensitive

Working with Google Ads to target them as precisely as possible, you can change basically any factor of your ads. This includes one crucial factor: Time.

You can see more positive results when you adjust your ads to only show up during those hours. We all know that Almost every industry has peak hours during the day, and it would be a great move to adjust the time of your ads. It doesn’t do any good to run your Pay-per-click campaign when your customers are offline. So, the idea is to make your ads time-sensitive so that when the customers are online, they can see your advertisement, they might click on it and potentially becomes your clients. 

If you want your PPC campaigns to perform consistently, you can never stop tweaking them. Products go in and out of fashion; times change, and interests shift. Only by working on your websites and campaigns can you keep up.

Signs That Your Construction Contractor Is Exploiting You

Depending on the project that you need to be handled, you should hire a professional contractor. When you work with the right contractor that the project will be successful. If you fail to hire the right contractor for the job, you will end up incurring losses. 

Considering there is no need to put the entire project at risk, you should be on the lookout for signs to determine whether the contractor is exploiting you or not.

Here are signs that a contractor is exploiting you:

1. They Don’t Want to Sign a Contract

If a contractor prefers a verbal agreement instead of a written contract, they will likely want to exploit you. The main advantage of a contract is that it ensures each party heeds to the agreement. 

Regardless of the project’s scope, you should ensure everything is written down in a legally binding contract. Ensure you’re not associating with a contractor who is unwilling to commit to writing a contract considering they may fail to heed to their end of the deal and get away with it.

2. They Never Attend Meetings on Time

A professional contractor will always arrive at the meeting promptly. When a contractor is late for several meetings, it means they’re not good time managers, and they may fail to complete the project on time. 

3. They Fail to Breakdown the Cost of the Project Accordingly

Before hiring a contractor, you should ensure they have provided a quote. You can request the contractor to provide a breakdown of the costs afterward, considering the quote should be well detailed such that it includes each item to be used for the project and the price.

If a contractor is not willing to provide such important details, they will likely want to exploit you. Without such details, you won’t be knowledgeable about what’s happening with your project.

4. They Don’t Have Online Presence.

Due to technological advancement, many contractors usually market their services online. The common marketing techniques include social media marketing. As a result, the contractor won’t lack reviews on social media platforms such as Facebook or Instagram. Therefore, if the contractor has no online presence, you won’t get to learn about their reputation easily.

5. They Offer Low Prices as Compared to Other Contractors

When it comes to the construction sector, a low bid is somewhat enticing, considering you’ll manage to save a significant sum of money. A low bid should be more of a red flag instead of the best option. 

If a contractor offers a low price, they will take some shortcuts, and the end product will be substandard. For instance, they can use low-quality materials and also make use of cheap labor. If the contractor is reliable, they will offer reasonable prices. They will also not opt for shortcuts.

6. They May Fail to Issue References

If a contractor is credible and confident with the quality of services they’re offering, they won’t hesitate to issue references. When you engage a contractor, and they’re not comfortable with issuing references, there is a high likelihood their reputation is tainted. They don’t want you to learn about reality.

7. They’re Not Experienced

Experience is among the major qualities that you should consider when hiring a construction contractor. You should ensure that you’re working with a contractor who has the necessary experience

There are instances whereby you’re dealing with a new contractor who doesn’t have any experience, and they will not handle the project accordingly. In this case, you won’t get value for money, and it means the contractor has exploited you such that they were not honest.

8. The Contractor is Not Insured

Regardless of whether the contractor is experienced or not, they can experience an accident. What happens after an accident? If the contractor is insured, the insurance firm will cater to the damages.

If not, you’ll be tasked with paying for the damages. To avoid some of these issues, you should ensure the contractor has worker’s compensation insurance. If the contractor is not willing to get an insurance policy, they will likely want to exploit you.

Final Thoughts

We have looked into eight signs that a contractor is exploiting you. When hiring a contractor ( , you should consider each of these signs such that you’ll get to hire the right contractor. Also, if the contractor is not enthusiastic, they may want to exploit you. 

For instance, they’re not willing to answer any question that you have. In such instances, there is a likelihood the contractor doesn’t care as much about your construction project.

Here is Your Ultimate Guide to Overhead Doors: What Are They and When You Need Them

An overhead door is a highly recognized garage door that offers several benefits. It has been in the market for over 100 years, and it continues to stand the test of time as more people install it on properties. 

Overhead doors are well known for high quality, suitable for residential and commercial properties. Below are the benefits of overhead doors. 

Improved Property Security 

A garage is the first point of entry to your property. That is why the overhead door needs to be strong enough to keep off burglars from breaking into your property. It increases home security and protects your valuables. 

Without an overhead door, you can lose many valuables, and you will need to spend more money replacing the lost and repairing the damaged items. This can cost you a lot of money in the long run, and you may continue to experience the incidences in the future. 

The best way to prevent this is by installing an overhead garage door to protect your property, whether you are at home or far away

Safety Features

Today’s garage doors have high-level safety features with endless advantages. With the improved technological trends, you have multiple options to choose a door that suits your needs and expectations. 

So, when shopping for the overhead door, it is best to check the security features first to ensure they are within your expectations. The doors contain sensors that detect when someone is getting closer, leading to increased safety, especially for kids and pets. 

Improves Homes’ Value

Installing an overhead door on your property enhances curb appeal and improves the overall appearance of your property. If you plan to sell your property, installing the door can attract buyers quickly and enable you to sell your property at a competitive price. 

Even if you do not want to sell the home, you will feel comfortable staying on the property. Remember, when looking for an overhead door, you should choose one that complements your property’s architectural finishing and aesthetics. 

Improved Storage 

When there is no limited space to store some of your items, you can use the garage space for additional storage. However, your valuables can only be safe if you have a strong overhead door

You will not have to worry about constructing a new storage space. This can save you lots of money and time in the long run. You will also have peace of mind knowing that your valuables are safe. 

Reduced Energy Costs

Every homeowner is looking for ways to save money on energy bills. An overhead door provides insulation, leading to decreased energy consumption and bills. 

The door needs to be appropriately installed to improve efficiency. That is why it is vital to work with a professional contractor with adequate experience installing overhead doors. 

Low Maintenance Cost 

If you replace your overhead door with a quality model, you can be sure of reduced maintenance costs and time. Some models are durable and require less maintenance and repairs. You won’t have to worry about painting the door often since the color doesn’t quickly wear or fade off.

This saves you more money and time in the long run. Do due diligence when buying an overhead door to ensure you choose a model that suits your needs and lifestyle. Select doors that can withstand the weather conditions in your location. 

Shows Personal Style

Having a modern, beautiful, and quality garage door tells a lot about your personality. It shows your style and taste. You have an option to combine both aesthetics and personal needs when choosing the garage door. 

That is why it is vital to determine the kind of door you want before purchasing one. However, always choose a door that suits your lifestyle and also complements your home’s architectural finishing. 

The Bottom Line

With the different types of doors in the market today, you need to take time and research the designs, colors, quality, and safety features to be sure you’re making a perfect choice that suits your needs.

5 things you need to know about your commercial roofing in Denver

Most homeowners think that residential and commercial roofing are the same

They couldn’t be more wrong

Residential and commercial roofing are like day and night, they have almost nothing in common.

A commercial roofing will always be much bigger and capable of enduring a heavier weight than a residential roofing which usually tends to be much shorter and not as resistant.

Commercial roofing also uses different materials in the building process such as metal, tiles and EPDM unlike residential roofs which commonly use shingles for their designs and are very different, a commercial roofing commonly has a flat design while most residential roofing usually use a pitched roof.

But the biggest difference without a doubt is the price, because of how much labor commercial roofing requires you can expect to pay a much higher price than for a residential roofing and doing it yourself is out of the question.

But that’s not everything about commercial roofing. If you’d like to know more take a look at these 5 things you need to know about your commercial roofing in Denver.

We are aware that there are just too many things to consider when it comes to a commercial Denver roofer, and we know about all the stress that comes with installing it so if you need someone to help you with this get in touch with us and ask us for help anytime.

#1 You MUST hire a professional 

Never try to repair your own commercial roofing, commercial roofing should only be touched by professionals because there’s simply no room for mistakes, even the smallest mistakes can become expensive projects as time passes.

The same thing applies when installing a commercial roofing, the installation process is one of the most labor intensive tasks there is and doing it by yourself would take you months, don’t even try it.

Never let an amateur touch your commercial roofing even if the task sounds like child’s play, always look for a qualified professional to deal with your commercial roofing otherwise you’ll end up regretting it.

#2 Regular Inspections are recommended

Commercial roofing inspections should take place at least every 6 months in order to avoid small issues from worsening and becoming expensive problems later on, it is highly recommended that this commercial roofing inspection takes place during seasonal transitions.

Especially before entering an extreme season as these seasons can test your commercial roofing, these inspections will help you prepare for the upcoming season and avoid having to fix them in a pinch.

#3 Proper maintenance

Always schedule a maintenance for your commercial roofing with a professional contractor at least 2 times per year, a good idea would be to schedule an inspection and follow the inspection with a routine maintenance, by doing this on the same day as the routine inspections you are basically killing 2 birds with one stone.

#4 Type of roof

Each type of commercial roofing will provide you with different advantages for example, flat roofs are relatively cheaper than other types of commercial roofing however, stagnant water will quickly deteriorate flat roofs and will eventually lead to leaks.

The counterpart of flat roofs are low sloped roofs, these roofs are great choices for weathers with heavy rains thanks to their ability to cause water to runoff instead of letting water stay in the roof. However, sloped roofs are slightly more susceptible to take damage from falling ice, similar impacts could lead to more frequent repairs than a flat roof depending on your environment.

#5 The difference between materials

Choosing the right material for your commercial roofing will prove to be incredibly important thanks to the awesome benefits each material( is able to provide you, so is recommended to choose wisely based on this and the location of the structure.

PVC roofs are a great choice for you if you want safety as this material is fire resistant and in case a fire starts on the structure a PVC roof will suffer little to no damage, this commercial roofing has an average life span of more than 20 years before needing to be replaced but it also comes at a relatively high cost.

TPO is another popular material used for commercial roofing building and is mainly selected because it is a more affordable material for commercial roofing than PVC. TPO is known to last up to 30 years but since it is a relatively new material little is known about the other benefits it might provide.

EPDM is the go-to material for anyone that’s looking for an extremely durable and reliable commercial roofing. EPDM roofs are practically unaffected by hostile weathers and have a lifespan of up to 35 years but you should know that it also is the most expensive choice from this list.